I recently re-established contact with an old friend, who is now a couturier to the stars. (She does dress design, for you Northerners ...). Her client list includes SamCam, members of various royal families, some rich Arabs, etc etc. so I proposed that she show my pens to her clients. After some skirting around the issue, she finally said what was on her mind - they're not EXPENSIVE enough ...
According to her, my minimum price point to penetrate that market should be in the region of £1,500 per pen. So here's the question - what differentiates a £1,500 pen from a £150 pen? Genuine question, as this is a genuine opportunity to get into a lucrative market. Any ideas?
According to her, my minimum price point to penetrate that market should be in the region of £1,500 per pen. So here's the question - what differentiates a £1,500 pen from a £150 pen? Genuine question, as this is a genuine opportunity to get into a lucrative market. Any ideas?