I looks the concept of associating the pen with a sytle but it distracts from the pen,s beauty IMHO. How about having in some shots something that has the calligraphy on it . A card or thank you note proped ner the pen? It implies that this pen enables one to write with style etc.
You could use the template as a water mark faded into the back of the website. Again making association. Enjoy the experimentation.
There's a chap in America retails segmentated pens at 150 dollars, has a backstory, good looking pen, but better here I think. But you feel that you are getting something of style. I'll try and post the link if I can find it again. I found it before I started turning and I was convinced. Until I saw the work here.