Aha, right then, bearing in mind, forum posts are a poor form of communication, I need to be clearer on my points. If one dissembles a pen to its component points, the value combined should be less than the sale price. Hmm no, not my point.... Hmm ok, you are an engineer type person, concerned amongst other things with the product quality, it's construction, material, engineering. The "punter" sometimes just wants something pretty... And thus assumes the quality is high, due to its prices....
I cannot comment on quality of kit, being both, inexperienced and unskilled in this area, though I follow you and others technical appraisal with great interest, this of course is different to pricing.
Clarity, I shouldn't use the word "art" of the pro. I mean, it makes business sense, to up value, a cheaper kit. Take Phil's design for a slimline, his style, to me, looks more valuable compared to the "standard" thus I would pay more. Even if the kit, wood, turn quality where the same.
Phil has thus up valued a cheaper kit.
I'd imagine, Neil, has a range of techniques, to increase his profitability, one such art is to consistently turn out the same quality in volume, especially once the novelty of the kit has gone, (damn it used art again, replace with skills or commercial sense, need to feed!)
Price, is of course just one of the 5p's of marketing though, ( which the grads today seem to assure me there are now 7 -9 ) but what do they know eh! Product being the other, (quality) place ( love your description on local area). Ahh nearly out of power on ipad, told you I could go on and on and on......